Build your case, that is, a prospects interest in you/your company and services, through sharing case scenarios of your impact.
To keep it simple yet potent, there are five key components to create your story:
1. Problem or Challenge Statement. Identify a client issue or challenge (make sure you get permission to use their company name, or remove all identity information to protect privacy and sensitive information.)
2. Identify the Objective. Indicate what they wanted to achieve.
3. Describe key Strategies and Steps completed.
4. Indicate the positive Results. What were the outcomes of your efforts?
5. Lastly, use testimonials, otherwise known as a third party endorsement. This is the most powerful way to sell yourself and company. What other clients have to say about your work bears much greater weight than what you say about yourself.
Tags: Quick Tips: 5 Key Elements to Build a Strong Case Scenario
