In our February 11^th, 2010 Quick Tips we presented 3 tips on improving your brand identity. Today we add four additional points to help you differentiate your business from the competition:

1.    Determine your value statement– that is, how do you improve your client/customer’s condition? If you don’t know, your clients won’t either.

2.    Establish your uniqueness, your differentiator from your key competition? And know how to prove it?

3.    Identify what is your company best at doing? Consider your service(s) in addition to your products. Also, would your employees say the same thing? Front line employees (customer facing) can support or sabotage your message.

4.    Know and accelerate what makes you different and better than your competitors specific to building and maintaining relationships with your clients/customers? (And how do you know. Saying it doesn’t make it so.)

When you answer these questions honestly and factually and when you have the evidence to support your answers, you have just made a major step forward in differentiating yourself from you competition. Why? Because in our experience most companies do not bother to truthfully answer these fundamental questions when attempting to build and heighten their brand.

Copyright 2010 Kubica and LaForest

This entry was posted on Thursday, April 29th, 2010 at 11:06 am and is filed under Brand Building, Business Growth & Entreprenurial Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.