In Monday’s Blog we talked about the importance of building a brand. In today’s Quick Tips we present seven questions you should ask yourself as you build your brand.

The seven brand building questions are:
1. What customer market do we want to serve?
a. Our market niche
b. Our position in that market
2. What do the customers in that market value most, that is what do they want and need?
3. How do we know?
4. What do we have to do to address the customer’s wants and needs?
5. Can we do it – that is – can we deliver to the customer’s satisfaction?
6. How do we do it and insure consistency?
7. What are the best ways for us to get the word out to create awareness and to generate demand? How do we become remarkable, that is, achieve dominance in the market vs. just maintain competiveness?

And it doesn’t matter if you have a small business – or even a micro-business. Micro-businesses grow to be small businesses, and small businesses into larger businesses. Positioning and differentiation count, especially considering the sheer volume of copious and undigested information vying for our attention everyday. Ultimately, how will you “rise above the noise”? If you want to stand out in the crowd and grow your business – branding counts.

This entry was posted on Thursday, January 27th, 2011 at 1:37 pm and is filed under Brand Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.