In Monday’s Blog we talked about how intention and stories help build and sustain the organization’s culture. We made the point that culture is not a project; it’s not just something that you create a project plan for – rather, it’s planned intentionally and embraced as practices that you live. And it gains life through stories.
Stories have power. People love to hear stories. Stories make the message feel genuine, and relevant.
For example – a senior executive with your company holds a division meeting and says: We want to thank you for the good work you are doing with our clients. Jim, Sue, Frank, thank you for your work you did with ABC Company, it was appreciated by the client – good job. Looks like we may get the next phase.
Contrast the last message with:
Everyone, I want to take a quick moment to recognize three of youtoday – Jim, Sue and Frank. I got a call just this morning from Jack MacDonald. As you know, Jack is the President of ABC Company. He called to tell me about the outstanding job Jim, Sue and Jack did on the current project we are doing for them. Jack’s back was against the wall and the three of you stepped up and bailed him out. He couldn’t say enough positive things about you. And as you know, Jim is the project lead and Sue and Frank aren’t working on this project. But they stepped up to give Jim a hand – and as they say – the rest is history. Oh and by the way, Jack started talking about having us do the next phase, which as we all know, is the largest phase. Thank you – all of you. It’s cooperation like this that makes it work around here.
Both messages communicated basically the same idea: three people did a good job, client was pleased and looks like there is more work. One was given as a report, the other told a story. Which one do you think would have the biggest impact?
In our experience stories serve to build and sustain a culture. And it doesn’t take more time to tell a story than it does to give a report. Yet the difference in impact on your company is huge.
Copyright 2011 Kubica LaForest Consulting
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