We’ve recently been writing about becoming a Talent Gravity Organization, and what’s required to achieve it. What you can’t do is grow your business without talented people. And the whole purpose of becoming a Talent Gravity Organization is to attract and retain high potential employees that help you grow your business.
So, what keeps talented people interested, productive, and creative that we haven’t yet addressed through an attractive brand, engaging culture, and growth environment? Strategy: A clear and embraced picture (or some prefer to call it a vision or direction) presenting a worthwhile challenge. Employees, too, want to win; they want to be the best; they want bragging rights with their family and friends.
You have a choice as the leader. You can emulate Reed Hastings of Netflix and grasp defeat out of the jaws of victory by coming up with a “customer doesn’t matter all that much” strategy, or you can emulate Jeff Bezos of Amazon who continues to build his business and garner strong customer loyalty through the Amazon Prime program.
Vision counts; arrogance is out. Poor growth strategy or lack of it (including employees not knowing it even if executives do—is reckless and totally avoidable.
Talented executives with a talented team of employees are a disruptive force in the marketplace. Executives bring the strategic vision, the employees fill in the details, create innovative ways to execute the strategy, and then implement. It’s truly a synergistic relationship. In our part two of Business Growth Strategy, we will provide you with the executive responsibilities and tips for building a strong business growth strategy for your company.
For additional information on our unique model for business growth, see our blogs, free articles, white papers, and videos at: www.kubicalaforestconsulting.com
Copyright 2011 Kubica LaForest Consulting
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