If you want to grow your business and especially if you want to be remarkable –you need to innovate. Otherwise you will float rudderless in the sea of sameness.
Many business owners we talk with misunderstand the idea of innovation. They think they have to come up with something big and new: a new product, a new service, a brand new something. Well fortunately, innovation doesn’t require new; it requires better; it requires meaningfully different. In etymology, the word innovation derives from the Latin word innovates which is the noun form of innovare “to renew or change“. We believe this is an important clarification regarding the common confusion between innovation and creation / invention,
Simply put, innovation can be:
- A better approach to customer service
- Faster response time
- Less errors
- More efficient process that reduces cost without impacting service quality – and may even increase service quality
- A branding approach that resonates with potential buyers
- Having a person answer the phone!
If you sell insurance for example, why should someone do business with you and not another agent? If you sell a training program, why should the client choose you? What makes you special; what makes you stand out; what draws clients to you that represents more valuable to them than what your competitors provide?
Remember that when you innovate you will end up doing something different. It may be a small re-calibration that will pay great dividends. Something better in the mind of the customer, but different from the way you’ve done business in the past.
Innovation is the ability to change and transform your business practices within your company. To innovate successfully you must impact the two sides of innovation: the customer facing side and the employee delivery side. Leave one out and all you have is an unsuccessful project.
For additional information on innovation and other topics on Business Growth see our blogs, free articles, white papers and videos at: www.kubicalaforestconsulting.com
Copyright 2012 Kubica LaForest Consulting


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